This talk explains open source and its principles through pop culture references (mostly of the sci-fi and geek sort). For example, what better example to explain rapid prototyping than Iron Man? When forced to build weaponry, he instead solved his own problem (or in open source parlance, "scratched his own itch") by building the first Iron Man suit. Later he was able to build upon that and make subsequent iterations. In addition, the suit was copied by others--even enemies.